Daniele Versace
A Man of His Word(s)

Korff - Hydra Energy C Glowing Serum Launch

Copywriting

Talking ‘bout glow-ups

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A powerful insight: when your skin glows, so does your confidence. That’s the thinking behind the claim “When you glow, life glows”, a mantra for a generation that sees skincare as self-care. The whole launch campaign followed along, with an orange-y ring to it.